First Foot Forward
We’re delighted to provide you with a sneak peek of our new magazine – the Front Foot Members’ Quarterly!
Designed to act as a more regular touchpoint with our members, the Quarterly includes updates on Credos research, Front Foot events, Advertising Association campaigns and also includes profiles of new Front Foot members.
In this first issue Sarah Jenkins, Head of Marketing at Grey, explains why representation is especially important for the advertising industry and flags up some ongoing industry endeavours that are having a tangible effect on making the industry more inclusive: “Language is actually super important when it comes to this area: Diversity is seen as something that is challenging or difficult or complex or, even worse, politically correct. Instead we try and talk about inclusiveness, or being able to bring yourself to work – that’s far more important.”
We also hear from incoming Front Foot chairman Mark Evans on the great opportunities for UK advertisers this year, M&C Saatchi’s Chief Client Officer Jeremy Hemmings on their work at Cannes, and much more.
Please look out for printed editions of the magazine in the very near future, or contact us to arrange delivery of a copy.
Beans on Trust
Speaking of Front Foot, please keep an eye out for more information about our upcoming Front Foot Breakfast event, in which we’ll be sharing some results from our Trust Working Group and inviting members to shape the discussion around public trust over the coming months.
The theme for the event is Trust in UK Advertising, and it will be held on the 12th October in the Scott Room at The Guardian.
Promote UK on tour
In the next few months the Promote UK team is embarking upon a trade mission to the West Coast of the US!
Its purpose: To spread the word that the UK is an advertising powerhouse.
We’re also being proactive in getting out there and spreading the word about the vast array of talent we have in the UK!
As part of our outreach, we’re heading to San Francisco in November, to lead and take part in panel discussions and presentations around everything from Blockchain, to changing business models and where the advertising and marketing companies we represent fit in.
We’ll have more information on those upcoming events in the next few months.