China: MoU ain’t seen nothin’ yet!

On Wednesday, our CEO Stephen Woodford was in Shanghai to sign an MoU on cooperation with the Shanghai International Advertising Festival (SHIAF) organising committee. The agreement (also on behalf of the IPA) is to enhance the UK advertising’s presence at next year’s festival with a special UK Forum.

The development marks the next step in the AA’s Promote UK industry group, in partnership with DIT, to support the UK as the global hub for advertising. The signing event was also attended by Baroness Fairhead (Minister of State for Trade and Export Promotion, DIT) who will be speaking at LEAD in January.

Read more over at The Drum and watch this space for more news on this exciting development!

Cannes I kick it? (Yes you Cannes!)

Cannes Lions is open for 2019, and the AA is now in place as the UK representative for the world’s biggest festival of creativity. Showcasing UK advertising on the world stage in the coming years will be vital to our future success. As such we are partnering with the Department of International Trade (DIT) to present our very best front at Cannes 2019.

Last week, AA colleagues attended the annual Festival Representatives Meeting to meet with fellow reps from countries across the globe, exploring opportunities to collaborate together and grow our links as an industry. Our Comms Director Matt Bourn has penned a piece on our plans for Cannes here.

If you have any queries on how best to pitch your content or to have a chat about our plans for next summer, please get in touch with Matt Bourn or Suzanne Costello here at the AA.

Briefing counter

Brexit Secretary Dominic Raab got himself into a pickle after saying he “hadn’t quite understood” how reliant UK trade in goods is on the Dover-Calais crossing. While he was getting to grips on that matter, we were getting to grips with the implications for the ad industry this week at the AA’s “all you need to know” Brexit briefing session on Tuesday.

Our stellar panel included experts from BEIS, DCMS, Deloitte and the AA who spoke about latest developments and gave practical advice on how to prepare for Brexit. And if that wasn’t tricky enough we heard about the backstop to the backstop and a customs union with the customs union. Makes perfect sense given that Brexit means Brexit!

You’ll never WARC alone

Numbers crunched. Charts tallied. It’s that time again… yesterday we announced the Q2/H1 2018AA/WARC expenditure report. Our industry had a positive start to the year, with UK adspend rising 6.4% year-on-year to reach £5.6bn in Q2 2018 – the 20th consecutive quarter of market growth. Coupled with an overall adspend rise of 7.2% year-on-year during the first half of 2018, to a total of £11.4bn, this was both the strongest second quarter and first half since 2014.

This record investment means full-year outlooks for 2018 and 2019 have been upgraded to +6.3% and +4.9% respectively. This would lead to a projected adspend total of over £23.5bn for 2018. You can read the full numbers here and coverage elsewhere in Campaign and The Drum.


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