What we do.
The Advertising Association are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues and opportunities that affect them. Through engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.
Responsible businesses understand that there is little point in an advertisement that people cannot trust. That’s why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. Chaired by our President, Andy Duncan, the AA Council acts to future-proof the system by identifying the longer term issues and challenges likely to have an impact on the UK advertising industry and build consensus on how best to manage them.
This girl can (Sport England and FCB Inferno)
The Advertising Association is its members, and those members are drawn from all sides of the advertising and marketing industry: the advertisers, the agencies and the media owners.
We facilitate discussion amongst members and reduce the costs of information gathering, policy research and political action. We engage with politicians and civil service officials to ensure the UK ad industry’s voice is heard in policy-making and enable our members to co-ordinate their activities and act collectively for the benefit of both individual organisations and the advertising industry as a whole.
There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single-voice when speaking to policy-makers and influencers.’
Meet the AA team
President of the Advertising Association
Keith Weed is widely known for his work at Unilever, particularly around the Unstereotype Alliance which has the goal of making advertising more genuine and representative of society as a whole. He took up the post of President in September 2018, with a remit to lead the industry through issues surrounding Trust, Representation and Trade.
Advertising Association council
Also on Council are the Chairs of the AA networks including Front Foot and the Media Business Course. As new networks develop – such as our Children’s Panel – they will typically be represented on Council. We also select practitioner representatives from key industry sectors alongside or instead of that sector’s trade association, for example, television, publishers, internet and sponsorship, reflecting their organisation’s direct funding of the AA.
Membership of Council is dynamic, reflecting changes in the constituent trade associations and practitioner organisations as they occur.
Alongside the AA President, Chairman and Chief Executive, the AA Council is comprised of senior representatives from APA, Amazon, CAA, CAP/BCAP, Channel 4, COBA, Discovery, DMA, Facebook, Global, Google, IAB UK, IPA, IPM, ISBA, ITV, Microsoft, MRS, NMA, OATH, Outsmart, PPA, Radiocentre, Royal Mail, Sky, Twitter, and Viacom along with the Chairmen of Media Smart, Front Foot and the AA Media Business Course.
Advertising Association Board.
The AA Board is responsible for the active management and oversight of the Advertising Association. It directs policy, manages budgets and sets the agenda for the organisation’s Executive.
James Murphy, Chairman
Kelly Williams, Vice-Chair
Stephen Woodford, Chief Executive
Phil Smith, Director General, ISBA
Barry McIlheney, Chief Executive, Professional Publishers Association
David Newell, Chief Executive, News Media Association
Paul Bainsfair, Director General, IPA
Saj Manzoor, Chief Financial Officer, McCann London (AA Honorary Treasurer)
Chris Combemale, Executive Director, Direct Marketing Association
Jon Mew, Chief Executive, Internet Advertising Bureau
Siobhan Kenny, Chief Executive, RadioCentre
Kathryn Jacob, President, Cinema Advertising Association
Ronan Harris, Managing Director, Google UK & Ireland
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