The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

About us

The Advertising Association represents UK advertisers, agencies, media, and research services in the advertising industry. Founded in 1924, we promote the rights, roles and responsibilities of advertising domestically and internationally, acting as the link between practitioners and the politicians and policymakers whose decisions impact the sector. In concert with the advertising industry’s think tank Credos, we produce and disseminate research and reports that enable our members to make informed decisions. Our work is focused around a number of policy areas and industry programmes including trust in advertising, data and e-privacy, digital advertising, promoting growth and many more.

Mission Statement

To promote the role and rights of responsible advertising and its value to people, society, businesses and the economy.

Our Network
Camelot UK Lotteries
Guardian News and Media
Havas Media Group
Lloyds Banking Group
M&C Saatchi
Nationwide Building Society
Saatchi & Saatchi
The Specialist Works
Our Members
Front Foot

Front Foot is the Advertising Association’s campaign for advertising. A heavy-hitting network of advertisers, media owners and agencies who provide the resource and leadership to ensure that advertising’s voice is always being heard.

The network brings every corner of advertising together to build evidence, drive engagement and advocate advertising’s beneficial and responsible contribution to the economy, to society and to people.

Contact Us

Please do not hesitate to get in contact about our activities, ongoing projects, and publications. We are happy to help in any way we can.

For press-related enquiries, please contact or