The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

About us

The Advertising Association represents UK advertisers, agencies, media, and research services in the advertising industry. Founded in 1924, we promote the rights, roles and responsibilities of advertising domestically and internationally, acting as the link between practitioners and the politicians and policymakers whose decisions impact the sector. In concert with the advertising industry’s think tank Credos, we produce and disseminate research and reports that enable our members to make informed decisions. Our work is focused around a number of policy areas and industry programmes including trust in advertising, data and e-privacy, digital advertising, promoting growth and many more.

Mission Statement

To promote the role and rights of responsible advertising and its value to people, society, businesses and the economy.

Our Network
Camelot UK Lotteries https://www.camelotgroup.co.uk/
Guardian News and Media https://www.theguardian.com/gmg
Havas Media Group https://havasmedia.com/
Lloyds Banking Group https://www.lloydsbank.com/
Nationwide Building Society https://www.nationwide.co.uk/about
Saatchi & Saatchi http://saatchi.co.uk/en-gb/
The Specialist Works https://www.thespecialistworks.com
Our Members
Front Foot

Front Foot is our industry’s exclusive member network, made up of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

Contact Us

Please do not hesitate to get in contact about our activities, ongoing projects, and publications. We are happy to help in any way we can. For press-related enquiries, please contact matt.bourn@adassoc.org.uk or matthew.evans@adassoc.org.uk