James Murphy, Advertising Association

James Murphy

Group CEO of adam&eveDDB and Chairman of the Advertising Association

Our industry is well positioned to have an exciting future, both as a global hub for advertising and as a force for economic growth across the UK. But it is vital we get the best possible economic growth across the UK. But it is vital we get the best possible deal for our industry from negotiations with the EU. As such, we are all committed to ensuring our voice continues to be heard during this critical period. Our ‘A Great Advert for Britain’ campaign is just the beginning of our work to make the case to Government of the need to be open to the world if we are to continue to be the best in the world. Advertising is a wonderful industry, with special talents across its many different areas. I know that working together we can build a critical mass that helps us power through Brexit, giving us an even stronger future during a time of such unprecedented change.

Andy Duncan

President of the Advertising Association

This is a crucial time for our sector. It is vital for us all that we secure the best result for advertising and ensure the UK remains a world-class hub for talent. We also need to take full advantage of the Government’s Industrial Strategy to drive growth right across the UK. Perhaps, most importantly though, is the work we will be doing to look at what is happening to the reputation of advertising. As technology develops, and consumers’ expectations change, we need to adapt and raise our game collectively to further strengthen trust. We must work together to ensure we continue to lead as the world’s best self-regulated advertising industry, one that is envied by our competitors and one that is recognised for the huge economic and social value it contributes. With the support of the rest of the Board and our members, I am confident we have the right team in place to meet the challenges and opportunities ahead.

Andy Duncan, Advertising Association

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