What is advertising?  

By Jeremy Bullmore.

Advertising is any communication, usually paid-for, specifically intended to inform and/or influence one or more people.

How does advertising work? 

By Paul Feldwick.

Advertising may influence behaviour through signposting, salesmanship, seducing, shaping social reality, and simply creating fame.

Does advertising grow markets? 

By Bridget Angear.

Sometimes advertising does grow markets, but much more often it doesn’t.

#AdbigQs Advertising Association_Advertising's Biggest Questions

#AdBigQs campaign artwork by 101 London.

Does advertising increase consumer prices? 

By Laurence Green.

Advertising can support premium pricing, but has a downward impact on prices overall.

How does advertising affect innovation, quality and consumer choice?  

By Nick Kendall.

For companies, advertising incentivises investment in innovation. For people, it creates consumer literacy, and so aids choice.

#AdBigQs Advertising Association

#AdBigQs campaign artwork by 101 London.

Is advertising a barrier to market entry? 

By Rachel Kennedy.

By building mental availability and reasonable margins in a market, advertising can make the idea of market entry more attractive.

#AdBigQs Advertising Association

Get involved. 

Whether you’re interested in getting into advertising, joining the Advertising Association community or becoming a member.