Advertising Advertising.

Front Foot is the Advertising Association’s campaign for advertising. A heavy-hitting network of advertisers, media owners and agencies who provide the resource and leadership to ensure that advertising’s voice is always being heard.

The network brings every corner of advertising together to build evidence, drive engagement and advocate advertising’s beneficial and responsible contribution to the economy, to society and to people.

Members take a leading role in the promotion of advertising and its freedoms. They have priority access to AA events and exclusive briefings on the latest Credos research and can tap into expert advice on issues ranging from alcohol and HFSS food advertising to data and advertising to children.

Breakfast briefings 

Front Foot is reaching the influencers: the politicians, think-tanks, journalists, business organisations and pressure groups that can make or break our businesses. Three times a year, we bring the group together to review progress and inspire new thinking – a unique opportunity for your organisation to lead, network, develop talent and work together with all parts of the industry.

John Lewis Christmas Advert

Man On the Moon (adam&eveDDB & John Lewis)


Clowns - Audi (Bartle Bogle Hegarty)

Eyes and ears 

From debates surrounding privacy, to concerns about advertising to children, the AA’s weekly bulletins and leadership networks ensure your organisation is plugged into the advertising issues that concern you.

Making connections 

No matter what happens in the wider world, the Front Foot network will lead advertising’s engagement with Government and MPs, ensuring policy makers’ recognition of advertising’s economic value continues to trend upwards.

Meet our Front Foot members 

Get involved. 

Whether you’re interested in getting into advertising, joining the Advertising Association community or becoming a member.