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The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos Ad Pays Series
Advertising's Big Questions
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Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

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Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

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The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

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Partners

Our Partners
Channel 4
Clear Channel UK
Department for International Trade
Framestore
London & Partners
M&C Saatchi
Newsworks

A huge thank you to all the partners that have made the UK Advertising at Cannes Lions happen. Their support has included funding the entry of our Young Lions into the competition, a special Creativity Is GREAT activation at the festival, as well as backing for the many networking events and meetings with international delegates, alongside marketing activities for our campaign. We have also been able to host events here in the UK to share the insights and expertise within our UK advertising industry and there are more of these planned. There are too many individuals to name here who have contributed their time and expertise in collaborating together to celebrate the best of UK advertising so this is a special Advertising Association thank you to every single person who has played their part in making all of this happen. We couldn’t have done without you.