The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


Welcome to our Cannes Lions hub which will contain everything you need to know about UK advertising’s involvement in Cannes Lions International Festival of Creativity 2020.

Representatives from the UK advertising industry will be everywhere at the world’s largest festival of creativity and we are planning an exciting programme of activities with the support of our partners — APA, Channel 4, Clear Channel UK, DMA, Framestore, IPA, London & Partners, M&C Saatchi and Newsworks, working together with the Department for International Trade.

To find out more, please explore this site which contains details on speakers, creatives and business leaders at Cannes as well as UK advertising’s programme of events at the festival.

View our 2019 showreel here

If you have any questions, drop us a line at

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