The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.


Welcome to our hub for everything you need to know about UK advertising’s involvement in this summer’s festival of creativity.

Representatives from the UK advertising industry will be everywhere at the world’s largest festival of creativity this summer and we have a whole programme of activities planned, thanks to the support of our partners — Channel 4, Clear Channel UK, Framestore, London & Partners, M&C Saatchi and Newsworks, working together with the Department for International Trade.

To find out more, please explore this site which we will be regularly updating with details on speakers, creatives and business leaders at Cannes as well as opportunities to meet and network with our Cannes UK community. Plus, we’d love for you to join in our social channels using #CreativityIsGREAT – we’re really looking forward to meeting and building relationships with fellow delegates from around the world.

If you’d like to get involved, drop us a line at

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