The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Pays: How advertising fuels the UK economy

Ad Pays Series Useful Information

Businesses that advertise benefit.  And UK plc benefits with them.

But it doesn’t end there.  There are the agency services they use and the businesses they advertise with.  The TV airtime and cinema screens.  The pages in newspapers and magazines.  The space on billboards and in social media.  The presence in search.  A pound spent on advertising can support all of these.

And advertising is at the heart of the digital economy – funding the vast majority of content and services, supporting on-line consumer research and boosting e-commerce.

In fact, Deloitte found that when a pound is spent on advertising, it adds six to UK GDP.  That meant a £100 billion boost to GDP in 2011 and over 550,000 high quality jobs.

It’s all in Advertising Pays.

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UK firms spend £16bn on advertising, resulting in a net contribution to the UK economy of

£100bn
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