The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Pays: How advertising fuels the UK economy

Ad Pays Series

Businesses that advertise benefit.  And UK plc benefits with them.

But it doesn’t end there.  There are the agency services they use and the businesses they advertise with.  The TV airtime and cinema screens.  The pages in newspapers and magazines.  The space on billboards and in social media.  The presence in search.  A pound spent on advertising can support all of these.

And advertising is at the heart of the digital economy – funding the vast majority of content and services, supporting on-line consumer research and boosting e-commerce.

In fact, Deloitte found that when a pound is spent on advertising, it adds six to UK GDP.  That meant a £100 billion boost to GDP in 2011 and over 550,000 high quality jobs.

It’s all in Advertising Pays.

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UK firms spend £16bn on advertising, resulting in a net contribution to the UK economy of

£100bn
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