Speakers to date:

(Click on speaker’s name for more information)

LEAD speaker icon Rona red border

Minister of State for Trade and Export Promotion, Department for International Trade

karen blackett icon

Country Manager, WPP

tom watson icon

Deputy Leader of the Labour Party, and Shadow Secretary of State for Digital, Culture, Media and Sport

Pippa Malmgren red circle

Founder, H Robotics; Economist; Author; and former Presidential Advisor

Stephen Woodford speaker icon

Chief Executive, Advertising Association

ronan harris

Vice President & MD UK & Ireland, Google

sara bennison icon

Chief Marketing Officer, Nationwide

mark evans icon

Marketing Director, Direct Line

Karen Fraser speaker icon

Director, Credos and Head of Strategy, Advertising Association

steve richards icon

Political Columnist and Broadcaster

Paul Bainsfair icon

Director General, IPA

keith weed icon

President, Advertising Association and CMCO, Unilever

LEAD speaker icon Nightingale

Journalist and Broadcaster

LEAD 19 Evan Davis

Economist, Journalist, and Presenter

james murphy icon

Chairman, Advertising Association and Founding Partner, adam&eveDDB

Lindsey Clay red circle

Chief Executive, Thinkbox

David Pemsel red circle icon

Chief Executive, Guardian Media Group

Steve Hatch icon red circle

VP Northern Europe, Facebook

The agenda

Download Agenda pdf

08:00-08:40         
Coffee & Registration

08:45-09:00         
Opening address: Trust, Trade & Transformation
Stephen Woodford, Chief Executive, The Advertising Association 

09:00-09:05
Welcome from the Chair
Mary Nightingale, Journalist & Presenter

09:05-09:25         
Government Keynote
Baroness Fairhead CBE, Minister of State for Trade and Export Promotion, Department for International Trade

09:25-09:40          
Opposition Keynote
Tom Watson, Deputy Leader of the Labour Party, and Shadow Secretary of State for Digital, Culture, Media and Sport

09:40-10:10         
Keynote: Radical transparency – the future of advertising in a ubiquitous data world
Dr Pippa Malmgren, Founder, H Robotics, Economist, Author & former Presidential Advisor

10:10-10:35           
Rock n’ Roll Politics 
Steve Richards, Political Columnist and Broadcaster

10:35-11:00           
Morning refreshments and networking

11:00-12:00           
Trust in the UK advertising industry

The ad industry is seeking to rebuild public trust and favourability following a period of decline. What will help the public trust advertising again?

Evan Davis, Economist, Journalist & Presenter will open this session with a talk that explores the complex issue of trust before Karen Fraser, Director, Credos and Head of Strategy, The Advertising Association gives an update on Credos’s latest findings on trust in the UK ad industryEvan will then lead a sparkling panel discussion on trust including:

  • Mark Evans, Marketing Director, Direct Line
  • Paul Bainsfair, Director General, IPA
  • Sara Bennison, Chief Marketing Officer, Nationwide
  • Steve Hatch, VP Northern Europe, Facebook
  • Lindsey Clay. Chief Executive, Thinkbox

12:00-12:25
President’s keynote
In his first keynote address as AA President, Keith Weed will lay out his manifesto for the year ahead.
Keith Weed, CMCO, Unilever and President, The Advertising Association

12:25-12:50
Where do we go from here?
A panel of industry leading lights will discuss Keith’s projections and carve out a path for the future..

  • Keith Weed, CMCO, Unilever
  • Karen Blackett OBE, Country Manager, WPP
  • Ronan Harris, Vice President & MD UK & Ireland, Google
  • David Pemsel, Chief Executive, Guardian Media Group

12:50-13:00           
Closing Remarks
James Murphy, Chairman, The Advertising Association & Founding Partner, adam&eveDDB

13:00-14:00           
Lunch & Networking

Companies attending to date include:

Prices and booking

Standard ticket: £350 + VAT

AA Member: £300 + VAT

Please contact events@adassoc.org.uk to receive your booking code

Your ticket includes: Attendance to all sessions, documentation, morning refreshments and lunch which is served 13:00-14:00

Our partners for LEAD 2019:

If you are interested in becoming a partner of LEAD, please contact events@adassoc.org.uk

Supported by...

Connor Broadley Wealth Management
DMA logo

“LEAD is a unique event where UK advertisers, business leaders and politicians come together as a united force to discuss the issues of the day and the future of advertising. By engaging and collaborating on the upcoming challenges and opportunities of the year ahead, we can collectively build trust and make a positive impact for the industry and society. A great event to attend if you want to understand and contribute to advertising’s future prosperity.”

Keith Weed, CMCO, Unilever and President, Advertising Association

“The Advertising Association is important not only because it promotes the value of what we do, but also because it creates the space through events like LEAD – for us to put aside competitive instincts (briefly) and ensure that the currency we all trade in remains strong.”

Martin Sorrell, CEO, S4 Capital

Get involved.  

Whether you’re interested in getting into advertising, joining the Advertising Association community or becoming a member.