What is LEAD?
The Advertising Association’s flagship summit, LEAD – the only event to bring together leaders from the political, brand, media and agency sectors, is back for its 8th year, taking place on 30 January 2019 at King’s Place in London.
A stellar cast of MPs and industry leaders from Unilever, WPP, Google, Nationwide, Direct Line and many more will take on the big themes of Trust, Trade and Transformation in front of a 300-strong audience.
Don’t miss this opportunity to learn and network with the best in the business and set your agenda for the coming year.
Speakers to date:
(Click on speaker’s name for more information)
Minister of State for Trade and Export Promotion, Department for International Trade
Deputy Leader of the Labour Party, and Shadow Secretary of State for Digital, Culture, Media and Sport
Coffee & Registration
Opening address: Trust, Trade & Transformation
Stephen Woodford, Chief Executive, The Advertising Association
Welcome from the Chair
Mary Nightingale, Journalist & Presenter
Baroness Fairhead CBE, Minister of State for Trade and Export Promotion, Department for International Trade
Tom Watson, Deputy Leader of the Labour Party, and Shadow Secretary of State for Digital, Culture, Media and Sport
Keynote: Radical transparency – the future of advertising in a ubiquitous data world
Dr Pippa Malmgren, Founder, H Robotics, Economist, Author & former Presidential Advisor
Rock n’ Roll Politics
Steve Richards, Political Columnist and Broadcaster
Morning refreshments and networking
Trust in the UK advertising industry
The ad industry is seeking to rebuild public trust and favourability following a period of decline. What will help the public trust advertising again?
Evan Davis, Economist, Journalist & Presenter will open this session with a talk that explores the complex issue of trust before Karen Fraser, Director, Credos and Head of Strategy, The Advertising Association gives an update on Credos’s latest findings on trust in the UK ad industry. Evan will then lead a sparkling panel discussion on trust including:
- Mark Evans, Marketing Director, Direct Line
- Paul Bainsfair, Director General, IPA
- Sara Bennison, Chief Marketing Officer, Nationwide
- Steve Hatch, VP Northern Europe, Facebook
- Lindsey Clay. Chief Executive, Thinkbox
In his first keynote address as AA President, Keith Weed will lay out his manifesto for the year ahead.
Keith Weed, CMCO, Unilever and President, The Advertising Association
Where do we go from here?
A panel of industry leading lights will discuss Keith’s projections and carve out a path for the future..
- Keith Weed, CMCO, Unilever
- Karen Blackett OBE, Country Manager, WPP
- Ronan Harris, Vice President & MD UK & Ireland, Google
- David Pemsel, Chief Executive, Guardian Media Group
James Murphy, Chairman, The Advertising Association & Founding Partner, adam&eveDDB
Lunch & Networking
Companies attending to date include:
Prices and booking
Standard ticket: £350 + VAT
AA Member: £300 + VAT
Please contact firstname.lastname@example.org to receive your booking code
Your ticket includes: Attendance to all sessions, documentation, morning refreshments and lunch which is served 13:00-14:00