The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Member testimonials

“The AA is in a special position in that it is the only body that brings together all aspects of the industry. Whether advertiser, agency or media owner, we all come together to talk about the common concerns as well as the opportunities that we face. Collectively we can continue to build UK advertising into the global powerhouse that it is” – Ronan Harris, Vice President & MD of UK & Ireland, Google

“Front Foot is the enabler that connects the industry together – creates one voice and a movement we can get behind. It create focus around the challenges we face and helps galvanise the industry” – Karen Stacey, CEO, DCM

“The AA does a fantastic job in representing our industry’s interests and promoting the substantial contribution it makes to the UK economy. In an environment where people’s trust in advertising has been called into question, this has never been more important. We joined Front Foot in recognition of that and to add our support. We really value having a voice in and being part of such an important community” – Tom George, CEO UK, GroupM