Since its inception more than 50 years ago, the Advertising Association Media Business Course has consistently delivered the best media planning training there is. It is unquestionably a very special experience for each and every participant; every year the course provides the strongest emerging talent from all parts of the communications industry with a unique and rewarding cross-industry learning experience.
Run, devised and organised by industry leaders who make up the managing committee, the course delivers a thorough, modern perspective on the art, science and creativity of the changing media business through a stellar lineup of speakers, as well as hands-on experience of tackling a client brief.
This year's highlights
“I could not recommend a course more. Over the course of four days, we were broken down, sleep deprived, bombarded with information and, finally, brought together like crack units tasked with wowing the client, the judges and our peers with the best possible pitch. Perhaps the lack of sunlight and sleep resulted in mild Stockholm Syndrome, but I left the course elated, remembering how privileged we are to work in an industry such as ours.”
– Alex Cochrane.
The Media Business Course is more than a course, it’s an experience. Over four days, we will escape to The Grand Hotel in Brighton to explore new frontiers and challenge conventional wisdom about media planning.
Devised for key emerging talent (from eighteen months to three years into their careers), whether from an agency, media owner of advertiser, through a programme of provocative talks, interactive discussions and unforgettable activities, MBC sparks new ideas and enlists delegates to solve a brief.
Delegates are divided into syndicates with an experienced agency planning lead and are guided through the process by tutors who rank among the best strategic media talent in the UK.
The syndicates are all given the same live blue-chip client brief and have to devise a full media strategy, and then pitch against each other to win the account. Throughout the four days, delegates enjoy thought-provoking and stimulating presentations from some of the best speakers in media and advertising today.
Final pitch presentations are made to a senior panel of client, agency and media-owner judges, and for finalists, the client who delivered the brief will be there in person to assess the four best responses. Every syndicate is given a full debrief on their performance from the judging panel on the final morning.
This will be no lazy getaway. Expect an itinerary brimming with activities designed to open your mind, lift your spirits and take you out of your comfort zone.
A good client brief is key to creating and delivering outstanding media plans. In this session, the most experienced planning minds in the business will inspire you and give you practical advice on how to interpret a client brief and unlock the right strategic direction to help make the hard choices you face easier. We have a great brief from one of the most admired and successful brands – by the end of the day you should be well equipped to make the most of it.
Convenors: Matthew Hook (Dentsu Aegis Network), Helen McRae (Mindshare).
Speakers include: Hamid Habib (OMD), Eva Grimmett (Starcom), Rory Sutherland (Ogilvy & Mather Group), Chrissy Totty (Attest and Interior Sourcery), Mike Florence (PHD), Stephen Woodford (Advertising Association).
The range of media channels continues to grow at an amazing rate, giving brands more opportunities to engage consumers. The challenge is finding the best combination to engage the right audience at the right time and deliver optimum return for the client’s media investment. How will your recommendation deliver better results than the competitor? We have some fantastic speakers who will wow you with their ideas on how best to use their channel, and navigate the media landscape.
Convenors: Jon O’Donnell, ESI Media Nigel Clarkson, Oath
Speakers include: Jonathan Allan, Channel 4 Karen BLackett OBE, MediaCom Mark Creighton, Dentsu Aegis Network Glen WIlson, Posterscope Karen Stacey, DCM Nick Hurrell, George & Dragon Stuart Mays, Global Sophie Robinson, Shortlist Media Nick Hewat, Guardian News & Media
Creativity is the ingredient that turns advertising into something capable of capturing the imagination of consumers and having a long-term impact. To truly stand out in a world of over-exposure, brands need to be inspirational not only in their messaging, but in the channels through which they choose to communicate. Creativity is also a power to be unlocked personally. Hear how new and established industry legends made creativity part of their success. Is the combination of inspiring brand propositions and creativity in media planning and execution at the heart of your pitch?
Convenors: Paul Carolan, Archipelo & Grant Millar, Zenith
Speakers include: Richard Eyre CBE, IAB Alice Tonge, 4creative Vicki Maguire, Valenstein & Fatt
Having impressed the judges, the top syndicates will present their pitches to the client behind the brief and their fellow delegates.
Whose mix of strategy, media planning and creativity will propel them straight to victory?
You will be staying at the Grand Hotel – rooms have been allocated by the hotel and are unchangeable. Address: 97-99 King’s Road, Brighton, East Sussex, BN1 2FW.
You’ll need to travel to Brighton in the morning of Wednesday 8th November. Registration commences from 8.30am on the Wednesday. The course will start promptly at 10.00am and all delegates MUST be registered by 9.45am.
Please allow plenty of time for your journey and registration. If you’re not getting the train but driving, The Grand provides private parking at £26.00 per day (this is not included in your course fee).
Your course fees include accommodation from Wednesday through to Saturday morning, all business sessions, your meals, morning coffee and afternoon tea.
Should you require any further information then you can call Will Wade Mills on 020 7340 1100 or email his on William.WadeMills@adassoc.org.uk.