The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ December 24th 2020 / Matthew Evans
Advertising and the Economy Brexit and Trade Policy Brexit and Trade Policy News Data and E-Privacy Data and E-Privacy News EU Advertising and Media Network

Following the announcement of a Brexit deal between the UK and EU, Advertising Association Chief Executive Stephen Woodford has made the following statement:

“UK advertising businesses will be relieved that a new UK/EU trade deal has been agreed. We will be studying the detail for the implications for our industry, for example, on how deep it goes on business services and mobility and whether there is legal certainty and predictability around data flows. In 2018, £3.7bn worth of advertising services were exported to EU nations, 53% of total UK advertising exports and this trade depends heavily on the seamless flows of talent, services, goods and data that we have long enjoyed on both sides. We must make sure we strengthen this position for the future success of our industry and the wider UK economy.”

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