Following the announcement by the Prime Minister of a new national lockdown in England, Advertising Association Chief Executive Stephen Woodford has made the following statement.
“People in advertising businesses, like everyone else in the UK, will want to adhere to the new guidance and are now extremely proficient at working from home. While this news is sadly another set-back to the UK’s economic and social recovery, protecting public health is foremost and containing the spread of the virus remains the top priority. During the first and second lockdowns, the work of our industry helped deliver vital public health messages. No doubt, we shall see this again with the government continuing to use advertising to communicate with the public and brands supporting that through their own advertising campaigns.
“At the same time, businesses in our industry will need continued support to protect jobs and ensure we can continue to effectively deliver work that helps businesses communicate with customers during this difficult time. We will be working closely with our members and the UK Government to make sure the appropriate measures are in place. Above all, there is sure to be widespread resolve to see this lockdown through successfully, with the news of the Astra Zeneca/Oxford vaccine roll-out providing hope for better times by the summer.”