The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA COMMENT ON PM’s PLANS FOR LEAVING LOCKDOWN 2.0

/ November 23rd 2020 / Matthew Evans
Advertising and the Economy Coronavirus

Following the Prime Minister’s announcement on November 23 regarding plans for the ending of Lockdown 2.0 in England on December 2, Stephen Woodford, Chief Executive of the Advertising Association commented:

“We welcome the clarification by the Prime Minister of how the Government intends to reopen the economy when the national lockdown in England ends on December 2. The final month of the year is a crucial one, particularly for the retail and hospitality industries, both of which depend heavily on advertising to reach consumers, drive sales and support jobs. The Government must provide as much information as it can for businesses to plan effectively, so they can deliver their products and services to consumers during this challenging period for all. This is especially important given the possibility of differing tiers in the regions of England and the variations we may see in Scotland, Wales and Northern Ireland. We recognise the pandemic presents a fast-changing situation but, as we approach Christmas, any further changes must be handled clearly to support as successful a festive season as possible.”

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