The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Case study: Ascential

/ October 6th 2020
Action 4 Resources Ad Net Zero

Ascential are committed to making better choices that will help contribute to a greener world. In 2019 their focus across all of their events was to become more sustainable and lower carbon emissions in a way that encouraged their customers to join them on the journey. They implemented a number of visible changes such as using recycled materials for event accessories, handing out reusable water bottles to every delegate and increasing the number of refill stations around their venues, and donating leftover catering to the Salvation Army and Soup Kitchens. They also limited media and sponsor giveaways to reduce the waste this had generated in previous years. Meanwhile, behind the scenes they were also working with venues and suppliers to ensure their sustainability policies were in line with Ascential’s sustainability goals.

As we headed into 2020, Ascential had begun to measure the carbon footprint of their events in order to make more educated operational decisions going forward. They were exploring the possibilities of solar charging and offsetting carbon emissions on delegate flights, to name just a couple of things, and had been about to announce a pool transfer system from airports to event locations. But as COVID-19 became a pandemic, and their events were moved temporarily online, their strategy for planning for future events evolved. As a business they began to examine in detail what was most important to delegates at physical events, in order to define which elements were necessary, and which could be done without. They worked hard to improve their year-round digital offering and are currently developing new digital options to support live events.

With international business travel within companies likely to be scrutinised more than ever in the coming months and years, Ascential want to ensure their events deliver true value to their customers, and that there are no-travel ways to engage with their products. And when live events do come back, they will resume their carbon footprint work, and continue to focus on creating products that deliver business value to customers in an efficient and environmentally responsible way. Ascential are excited to work with their partners and customers on this long-term mission, to ensure future events respect and protect the planet.

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