The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Data Flows Post-Brexit

/ January 4th 2021 / Noa Cohen
Brexit and Trade Policy Brexit and Trade Policy News

The Brexit Deal agreed between the UK and EU contains a  bridging mechanism that allows the continued free flow of personal data from the EU/EEA to the UK for up to six months, until data adequacy decisions come into effect.

The Government has indicated that it is likely that the UK will be granted data adequacy status by the EU within the six-month period. However, as a precaution to ensure that personal data can flow freely from the EU/EEA to the UK from 1 July 2021 uninterrupted, businesses could incorporate Standard Contractual Clauses (SCC) in their contracts with their EU partners as an alternative transfer mechanism.

Personal data is any information that can be used to identify a person – including names, delivery details, IP addresses, or HR data such as payroll data. For example, a UK company that receives customer information from an EU company, such as names and addresses, to provide goods or services, should have SCCs in place.

The Information Commissioner’s Office (ICO) has a hub of detailed guidance as to what actions to take to prepare for the end of the transition period here.

Further information from Government can be found here.

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