The Government’s National Data Strategy Call for Evidence closed on 14 July 2019. You can find a copy of our response by entering your details into the box on the right hand side.
Data-driven advertising is a vibrant and successful sector delivering brand value and powering a significant proportion of the UK’s digital and creative economy. Advertising is the primary tool to monetise content online and is therefore essential for a free and open web. Ad-funded business models support the development and provision of digital services, content, and apps.
The Advertising Association and its members are committed to supporting Government’s national data strategy, through continuing to develop effective self-regulatory solutions to provide an environment that facilities innovative uses of data with high levels of transparency and trust.