The national media has brought YouTube and the topic of brand safety back to the headlines today.
According to The Times, adverts for several major international brands, including a global sportswear brand and food and drink giants, appear alongside inappropriate videos, raising concerns that they could be indirectly funding offensive behaviour.
Google, like all the members of the Advertising Association, takes its responsibilities to advertisers, agencies and above all, the general public, very seriously. Google’s UK management are leading an unprecedented global effort to address the challenges facing YouTube, so its users are protected from predatory behaviours and to ensure all advertising is delivered in a safe environment. They have openly acknowledged that they have not done enough to date and this is changing fast.
It is in all our interests as an industry that platforms like YouTube, which are bringing rapid change to the advertising landscape, provide a standard that the public and advertisers can trust. Like any of the changes which advertising has faced over many years, it will be achieved best by working in collaboration as an industry.