The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA Comment on APPG Online Gambling Harm Report

/ June 16th 2020
Gambling advertising

On Tuesday 16th June the All Party Political Group on Gambling Related Harm published their final report in the ‘Online Gambling Harm Inquiry’. One of the key recommendations of the report is ‘a ban on all gambling advertising’. The AA’s Chief Executive Stephen Woodford commented:

“Now more than ever, it is essential that all parts of the advertising industry fulfil their responsibilities to the highest standards to the UK, both economically and socially. We ask all gambling operators and their  agencies to continue to adhere to the strict standards set by the ASA and the Gambling Commission.  These rules clearly require gambling operators to be socially responsible and to protect the vulnerable, as well as under 18s. The codes are under regular and rigorous review in line with the evidence. As new evidence emerges, the ASA and Gambling Commission consider this and amend the rules if they believe the evidence supports change. At this time, we believe a total ban is not necessary – such an action has wide implications, particularly for the support of sports across media channels, something enjoyed by millions of people right across the UK.”
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