The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA comment on Nicky Morgan’s appointment as Secretary of State at DCMS

/ July 25th 2019 / Matthew Evans
Brexit and Trade Policy Exports and International Trade High Fat, Salt and Sugar Food & Drink Advertising UK Industrial Strategy

Following the appointment of Rt Hon. Nicky Morgan MP as Secretary of State at the Department for Digital, Culture, Media & Sport, Advertising Association Chief Executive Stephen Woodford has issued the following statement.

“We welcome Nicky Morgan to her new role as Secretary of State for Digital, Culture, Media & Sport and look forward to working closely with her and the team at DCMS to advance the position of advertising as a jewel in the crown of the UK’s £100bn creative industries sector. We would also like to thank the outgoing ministerial team for their dedicated service on behalf of our country’s cultural and creative sector.

“Advertising is a hugely successful engine of our economy. Every £1 spent on advertising sees a return of £6 in GDP, totalling over £132bn in 2018. We are also a powerhouse for growth in exports as well, with an increase of 18% in the last figures to over £6.9bn – the largest trade surplus in advertising services in Europe. However, these impressive figures, and our status as the global hub for advertising, are dependent on a number of factors. These include ongoing access to the best talent from around the world, protecting the flow of personal data between the UK and EU, developing coherent digital policies to cement the UK’s position as Europe’s biggest digital advertising marketplace and protecting our self-regulatory system which allows advertisers to market their products in a responsible way to consumers. These qualities have made the UK a global force in advertising and they must be protected as we manage the next phase of our relationship with the EU and minimise any disruption.”

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