The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

comment on the Government’s post-Brexit migration plans

/ February 19th 2020 / Matthew Evans
Brexit, EU and Trade Policy News

Following the announcement today of the Government’s post-Brexit migration plans, the Advertising Association has issued the following statement.  

“We welcome the certainty today’s Government announcement brings in clarifying how the future immigration system will work. The UK is a global hub for advertising and the flow of skilled talent to and from the UK has helped attract business to this country and increase the number of advertising jobs for UK citizens. While the industry has greatly benefited from free movement, we believe that the new points-based system, enabling foreign skilled workers to enter the country if they have a job offer earning above £25,600, coupled with the ability of students to stay on in the country for two years after graduating, and the temporary worker visa are to be welcomed.

“We are concerned that there isn’t much time for businesses to transition to the new system as it needs to be working from 1 Jan 2021 and until we see the system in action, we are also concerned that it could be overly bureaucratic and cumbersome. We would ask the Government to ensure that the Shortage Occupation List is flexible and future-looking to respond to the economy’s present and future demands. The Government should also tie educational outcomes with immigration reforms to ensure that domestic talent coming into the workplace has the right skills.”

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