Following the announcement this afternoon (Monday 12 October) in the House of Commons by the Prime Minister of new measures to try and curb the spread of Coronavirus in the wake of the recent upsurge, the Advertising Association has issued the following comment.
Stephen Woodford, Chief Executive, Advertising Association, commented:
“This new phase in the UK’s response to Covid-19, where nations and regions implement different levels of lockdown and recover at different speeds, requires new strategies to power up – and level up – the UK economy. To help people find jobs, we are proposing a partnership between Government and our fellow trade bodies for a skills programme to retrain and upskill people in areas of advertising and marketing services where there are national shortages. This plan complements our existing proposal for an advertising tax credit to provide additional stimulus to consumer spending and to boost economic growth as we all work together to get through this pandemic. Meanwhile, the Government’s communication and message-sharing must be as clear as possible for people to understand the new rules in their area and our industry is ready to ensure these vital public health messages land effectively.”