The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA statement on chancellor’s announcement

/ September 24th 2020 / Ellie Mason

Following today’s (24 September) announcement by the Chancellor of the Exchequer regarding new measures to protect jobs and support the economy, Advertising Association Chief Executive, Stephen Woodford, made the following statement:

“Given the widespread concern that the ending of the furlough scheme would lead to a wave of redundancies, we are relieved to see the Chancellor’s announcement. It provides greater security for those whose jobs are at risk from the weakened economy and the new COVID-19 restrictions. It offers greater flexibility too, covering part-time work, so businesses can be more responsive to demand and keep people engaged in their workplaces.

“Public health and the health of the economy are interdependent and in a time of such economic uncertainty it is right that the Government intervention is bold and rapid. With this in mind, the AA has proposed an advertising tax credit as a means to stimulate the consumer spending and the wider UK economy. We also recommend Government considers business rates relief on office premises and out-of-home poster sites, to ensure that these sectors aren’t further disadvantaged by increased lockdown measures. We are entering a crucial time for the economy in transitioning from the furlough scheme to these new measures for supporting employment, and as we approach the critical Christmas trading period and the end of the Brexit transition. Targeted support now will protect jobs across the UK advertising and media landscape and further aid the fragile economic recovery.”

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