The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

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Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Association comment on proposed new skills-based immigration system

/ December 19th 2018

Following the Home Secretary’s announcement today of a new skills-based immigration system, our Chief Executive Stephen Woodford commented:

“We broadly welcome the Government’s White Paper on Migration published today. We support the proposal to remove the annual cap on the number of work visas issued. Although the Migration Advisory Committee’s original report had recommended maintaining the £30,000 salary threshold for workers coming to the UK, the Home Office has decided to consult with business to work out an appropriate threshold, thus providing some necessary flexibility. We also think that the offer to short-term workers and international students is generally positive too.

“The UK is the world’s most internationally diverse hub for advertising, generating stellar growth in exports and a strong trade surplus in advertising services. UK advertising has benefitted from a virtuous circle of attracting the world’s best talent attracting more business and, in turn that attracting more talent – creating jobs for international and British workers. The Advertising Association believes that skilled migrants from anywhere in the world should be able to come to the UK more easily. We support a flexible system that keeps the UK as an attractive place for exceptional people to grow their careers, particularly in the advertising industry. The UK’s future immigration policy is one of the key levers determining our post-Brexit success and if there is a flexible, business-friendly system we will have higher growth and stronger exports than if we have a highly-restrictive regime, which would only benefit our international competitors.”

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