The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

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Our response on publication of the Government consultation on food advertising restrictions

/ March 18th 2019
High Fat, Salt and Sugar Food & Drink Advertising

In response to the publication of the Government’s consultation on food advertising restrictions, the Advertising Association has the following comment:

Stephen Woodford, Chief Executive, Advertising Association commented:

“We urge Government to ensure that this review considers all available evidence. A continuing focus on further advertising restrictions is founded on the misplaced belief that ‘children are bombarded by junk food advertising’. On the contrary, further advertising restrictions on HFSS food and drink will include common everyday items that the general public would not consider ‘junk food’. The rise in obesity in society has also occurred during a decade of declining exposure to HFSS advertising and declining food consumption. Indeed, our report – The challenge of childhood obesity – shows HFSS advertising exposure to children is at record lows with the average child now exposed to 11.5 seconds of HFSS ads on TV and online a day.

“UK advertising rules are among the strictest in the world and already restrict the advertising of HFSS food or drink products in and around TV programmes commissioned for, or likely to appeal to children. The rules for all other media, including online, restrict HFSS ads where under 16s make up more than 25% of the audience.

“International experience and independent research prove advertising bans have little impact on the wider societal issues that drive obesity. Rather, the way to address the problem is through local, targeted interventions that address key lifestyle factors including exercise and economic issues such as children growing up in poverty. Advertising can play a critical role in supporting this, as already seen through initiatives such as ITV’s support for The Daily Mile which is having a positive and measurable impact on people’s lives. Any actions being considered must be proportionate and without a long-term, damaging effect on the UK media landscape.”

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