The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

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Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Association statement: Government’s White Paper on future UK relations with the EU

/ July 12th 2018

Stephen Woodford, Chief Executive, Advertising Association, commented:

“UK advertising and marketing communications is a key professional service, which generates £120bn per year for national GDP and we are asking to Government to protect this and our position as a world-class advertising hub. There are some positive signals in this white paper but also some areas for concern where more detail is urgently required.

“For example, we welcome the positive proposals on data protection. Cross-border data flows are essential to a healthy advertising ecosystem which is increasingly digital and global in nature. However, the end of free movement poses a real danger to our world-class status. UK advertising will still be able to thrive with the right immigration system in place, but we need to see more detailed proposals for a flexible migration system that allows us to hire the brightest and best from around the world to work along-side home-grown talent. So, we need Government to develop a meaningful proposal that will work for our industry. We also urge Government to bring forward detail as soon as possible on how it intends to address the fact that the ‘country of origin’ principle will no longer apply to broadcasters based in the UK.

“Time is of the essence – advertising and marketing communications businesses need clarity to plan effectively for the future and we ask Government to provide detail on the supplementary provisions as a matter of urgency.”

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