The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

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Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Advertising Association statement on HM Government Budget

/ November 22nd 2017

Chancellor of the Exchequer Philip Hammond presented his second Budget this afternoon. Eagerly awaiting the announcement we were keen to see if any bold changes, particularly as Brexit continues to create economic uncertainty, were to be made.

The perfect opportunity for the Chancellor to take steps to restore confidence in the UK economy, provide some certainty to businesses and boost public confidence, key points included 3 billion pounds ($3.9 billion) over two years to prepare for Brexit, and stamp-duty relief for first-time home buyers.

“We are at a turning point in our history,” Hammond told the House of Commons. “And we resolve to look forwards, not backwards. To build on the strengths of the British economy.”

Following today’s Budget from the Chancellor of the Exchequer the Rt Hon Philip Hammond MP, Advertising Association Chief Executive Stephen Woodford made the following statement:

“We welcome the measures in today’s Budget that contribute to overall business growth and growth in the advertising sector. Specifically, we welcome the Government’s commitment to the Industrial Strategy and await further details on sector deals in due course. The Advertising Association has been clear in its wish to see a deal for the creative industries to build British advertising’s profile as a world-class hub.

“We also welcome devolution measures with local funding of the Metro Mayors that could support local growth initiatives across the UK. There is a great opportunity to drive growth by targeting SMEs by supporting the increased R&D tax credit investment through brilliant advertising that builds fame for all this new IP.”

For further details please contact or telephone 020 7340 1100.

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