The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Brexit Breakthrough

/ January 21st 2019

After months of discussions, UK and the European Union announced a breakthrough of talks this morning that includes provisions to protect the post-Brexit residency of three million E.U. citizens in the U.K. and more than one million Britons living in E.U. member nations.

Stephen Woodford, Chief Executive, Advertising Association, said:

It is good news trade talks can now start as clarity is vital for all businesses. We must ensure our advertising industry can continue to support nearly a million jobs across the UK and go on contributing over £120B each year to GDP. We take this opportunity to remind Government to prioritise the following areas:

1. Protect freedom of movement for skilled talent in order for us to retain our world-class status.
2. Ensure access to markets worldwide, the EU and with our international partners.
3. Participate in important industry standards at an EU-level, such as GDPR.

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