The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

UK Advertising Brexit Preparedness Campaign

/ October 8th 2019 / Matthew Evans
Brexit EU Activities

The October 31 deadline for Brexit is fast approaching and, whatever the outcome over the next few weeks, it is vital that businesses right across the economy take the necessary steps to ensure that they keep on trading as seamlessly as possible. This is particularly true in the event of a no-deal exit from the EU.

In order to help businesses be as prepared as possible, the Government announced the creation of the Brexit Business Readiness Fund on August 29. The fund is available to business organisations and trade associations in the UK to support their members and the many businesses in the sectors they each represent to prepare for Brexit. All activity supported by the fund must be completed by October 31.

We made the decision to apply for the funding and run an industry-wide advertorial campaign to help businesses understand the many, complex issues involved and, in the process save time and money by providing free, practical advice.

Brexit will have widespread implications for advertising across key areas, including data, trade and talent. The objective of our new campaign is to ensure the UK’s advertising industry is clear on the priority areas they need to get ready for and understand where they can get more information. The outlets we are working with to share information on Brexit with the advertising industry are Campaign, Digiday, The Drum, Little Black Book (in three parts – European Temporary Leave to Remainthe EU Settlement Scheme and Temporary Exports) , Marketing Week, and Mediatel Newsline.

The purpose is to focus on directly relevant information, filtered from the main Government advice by our team of specialists. In the circumstances of a no-deal Brexit, it is crucial that businesses across the advertising industry prepare themselves to have the right mechanisms in place so that their EU/EEA colleagues gain the correct residency status; that they can trade as freely and with as little hindrance as possible; and that the data that keeps the advertising industry working effectively can keep flowing.

The need for this information campaign is supported by research conducted among AA members during September 2019 by UK advertising think tank, Credos. The research shows only 23% of our industry felt even moderately prepared for Brexit, leaving more than 40% minimally prepared or not at all. The research reveals businesses’ need for more information, if not from Government, then from industry bodies. Supplying this advice and guidance will provide greater confidence for investment decisions in the months ahead.

The Advertising Association has created a bank of information and advice where you can find this information – we urge you to view it to see how your business might be affected. Click here for more information.

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