The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

CDEI Review of Online Targeting

Consultation Responses

Data is a crucial element to effective advertising and marketing communications, as well as the wider digital economy. For digital advertising, we recognise that data privacy means balancing individuals’ right to privacy with their desire for high-quality digital services and content, which are tailored to people’s preferences and interests. Consumers do recognise that there is a value exchange and trust building cues can reduce negative impacts.

You can download our submission by entering your email address in the box alongside.

Download CDEI Review of Online Targeting Submission
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