The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Consultation On Age Appropriate Design

Consultation Responses

We submitted our response to the ICO’s Age Appropriate Design Code consultation which closed on 31 May 2019. The Advertising Association’s general concern is that the current draft of the Code could have an adverse impact on the wider ecosystem, by reducing advertising revenue for many ISSs. This will be detrimental to competition and put the UK at a disadvantage to other markets. Moreover, it could reduce diversity and curb the creativity of content and services.

We believe that a better solution would be operate carve outs or exclusions for ISSs that are already subject to stringent codes (i.e. CAP and IPSO) that already have specific measures that take the needs of children in account and are consistent with the UNCRC.

You can download our submission by entering your email address in the box alongside.

Download Age Appropriate Design Submission
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