We submitted our response to the ICO’s Age Appropriate Design Code consultation which closed on 31 May 2019. The Advertising Association’s general concern is that the current draft of the Code could have an adverse impact on the wider ecosystem, by reducing advertising revenue for many ISSs. This will be detrimental to competition and put the UK at a disadvantage to other markets. Moreover, it could reduce diversity and curb the creativity of content and services.
We believe that a better solution would be operate carve outs or exclusions for ISSs that are already subject to stringent codes (i.e. CAP and IPSO) that already have specific measures that take the needs of children in account and are consistent with the UNCRC.
You can download our submission by entering your email address in the box alongside.