We provide the secretariat for the Advertising Information Group (AIG), bringing together European associations representing the media and advertising industry.
We meet regularly in Brussels to discuss EU legislative and political developments affecting commercial communications.
Current issues include:
– the recently updated Audiovisual Media Services Directive which contains rules on advertising
– the New Deal for Consumers which would update consumer protection rules
– an update to the Tyre Labelling Directive which would require mandatory information in the ads instead of just at point of sale
We are also a member of EASA, the European Advertising Standards Alliance, which promotes advertising self-regulation at European level.