The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Become A Member

Membership offers a range of exclusive benefits, from early access to Credos research to invitations to exclusive networking events. The Front Foot network helps us shape the annual agenda and means members are at the forefront of the latest thinking and industry initiatives of value to their businesses.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

EU issues update

/ January 16th 2019
Brexit, EU and Trade Policy News

We provide the secretariat for the Advertising Information Group (AIG), bringing together European associations representing the media and advertising industry.

We meet regularly in Brussels to discuss EU legislative and political developments affecting commercial communications.

Current issues include:

– the recently updated Audiovisual Media Services Directive which contains rules on advertising

– the New Deal for Consumers which would update consumer protection rules

– an update to the Tyre Labelling Directive which would require mandatory information in the ads instead of just at point of sale

We are also a member of EASA, the European Advertising Standards Alliance, which promotes advertising self-regulation at European level.

Related Articles View More