Business: Nexus Studios
Collaborating with visionary brands, Nexus Studios are leading the way in exploiting the future potential of AR. Nexus Studios Founder & Executive Creative Director Chris O’Reilly explains AR as: “a magical layer that enables sleeping buildings to wake up and imaginary creatures to believably roam the streets. More than stories, these are worlds we will be able to experience, intertwined with our own, and at any moment powered by new technologies and our imagination.”
In a recent collaboration with Samsung and AT&T, Nexus Studios transformed the renowned AT&T Stadium into the world’s first 5G enabled stadium and the world’s first ARCloud Ready venue, setting the precedent for bringing engaging digital content into real world locations like never before.
Users of Samsung’s 5G-ready phones were able to stream huge holograms of Dallas Cowboys players; take AR selfies with their idols; access live AR stats and scoreboards during the game and even play an AR game that has Cowboys players facing off against robots during half-time. The project brought fans closer to the action, built brand resonance with Samsung and AT&T as leaders in 5G and launched the Dallas Cowboys NFL season in unforgettable fashion.
This case study is featured in our UK Advertising Exports Report, which you can download here.