Business: Talent Republic
Client: Grupo Lala
Talent Republic are the leading independent A-list Talent brokering consultancy in Europe, delivering fully integrated celebrity-led marketing campaigns across the globe. Their international reach spans the most high-profile names in Film, TV, Music, Fashion and Sports, as well as influencers and rising stars.
Working in tandem with brand and agency clients, the company thinks creatively and strategically to identify and secure the perfect A-List Talent for each and every brief.
Due to the exponential growth in demand for brands to harness the power of celebrity, Talent Republic has grown at an average of 48% per annum over the past 4 years.
Following a meeting during Cannes Lions in 2019, they won their first Latin American client, Grupo Lala. The Mexican dairy were keen to work with a respected international actor to promote their patented lactose free milk range, Lala 100.
Within five weeks of being briefed, the Hero TVC and Print images were shot in Boston with US actor Chris Evans, best known for his role as Marvel character, Captain America.
The campaign garnered more than one billion digital impressions, increased sales by 60% vs the monthly 2018 average and, within a month of the launch, saw an increase of over +1pp of market share.
The partnership was also mentioned in over 200 media outlets, resulting in Lala 100 winning Best Marketing Strategy 2019 in Mexico.
This case study is featured in our UK Advertising Exports Report, which you can download here.