The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

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Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Exporting UK Advertising Around The World

/ February 5th 2020
UK Advertising Export Group

Our first UK Advertising Export Group (UKAEG) gathering of the year took place recently at the AA offices where we welcomed more than 40 representatives from the first tranche of companies joining our new Export Group which is backed by the Advertising Producers Association (APA), the Data & Marketing Association (DMA), the Institute of Practitioners in Advertising (IPA), London&Partners as well as the Department for International Trade and the Creative Industries Council.

Plans discussed included the upcoming Export Month in March which includes the release of our annual Exports Report, our trade mission to SXSW and our work during Advertising Week Europe. In the same month, we will also be running our UK Young Lions 2020 competition, holding our annual Parliamentary Reception and showcasing our new members as part of the Exporting Is GREAT campaign.

This is all very timely, given the new Ready To Trade campaign from the Department for International Trade which launched on February 1 – for the very latest, we recommend following @tradegovUK on Twitter here. For general information, another good place to visit is the GREAT page here.

For more information about our export plans, please get in touch with the UKAEG team here at the Advertising Association on: UKAEG@adassoc.org.uk

As of February 1, 2020, members of the UK Advertising Export Group include:

23red

360xec

Across the Pond

adam&eveDDB

Agency Inc

Born Licensing

Brand Culture

Brand Fuel

Chrome

Coffee & TV

Cream

Crowd

Experience 12

Four Communications

FX Digital

Guinness Book of World Records

Hey Human

Hoi Polloi

Kode

Locate Productions

Madam Films

MBA

MullenLowe

Nexus Studios

Procure Worldwide

Pulse Films

Qumin

St Luke’s

Talent Republic

The Beyond Collective

The Specialist Works

Thomas Thomas Films

VCCP

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