The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Going For Gold

/ November 19th 2019 / Ellie Mason
UK Advertising Export Group

On Wednesday 13th November, UK Advertising Export Champion, James Murphy, was joined by Aisling Conlon of the IPA and Advertising Association Communication Director, Matt Bourn, to present to Department for International Trade’s Commercial Officers from around the world at Here East, the former Media Centre for the London 2012 Olympics. Their mission was to give the officers all the knowledge and insight they need to represent UK advertising in countries including China, Korea, Japan and North America as part of a 5-day immersion into the UK’s Creative Industries.

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