The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

GROWING OUR EXPORTS

/ November 29th 2019 / Matthew Evans
Industrial Strategy International Trade UK Advertising Export Group

Over 100 representatives from businesses across the UK advertising and marketing services landscape crowded into the IPA on Wednesday for the launch of the UK Advertising Export Group (UKAEG) – a new Government-backed global marketing and business development drive for our industry.

The aim of UKAEG is to increase exports of advertising and marketing services, support the global growth of members and build on our reputation as the global hub for our industry. Following a welcome from our CEO Stephen Woodford where he emphasised the scale of the UK’s world-beating ad industry and how exports have more than doubled since 2010, the IPA’s Janet Hull and Aisling Conlon led guests through the exciting programme of activity planned for the coming year. Plans include a host of trade missions, exhibitions and the opportunity to benefit from Department for International Trade and UK embassy support across the world.

AA Comms Director Matt Bourn gave more detail about how to become part of the group and the many ways that members will benefit from joining – from being part of industry’s online showcase to networking opportunities and being included in the forthcoming Government Export Accelerator. For more information on how to join UKAEG, contact AA Commercial Director Sharon Lloyd Barnes.

Related Articles View More