“Advertising is the oxygen of a modern, innovative and dynamic economy. Our advertising and media sector has long been a strategic asset for UK plc, attracting talent and investment from around the world and establishing itself as one of the truly global success stories of British business.
As it develops its Industrial Strategy, we believe there is a double opportunity for the UK Government by focusing on advertising – the first to stimulate the right kind of growth in the domestic economy and the second to strengthen the UK’s position as a global centre of excellence and leader in exports for advertising services.
Together, we believe these measures to be some of the most effective levers Government can pull as it seeks to create ‘the condiditions where successful businesses can emerge and grow’ – supporting employment, regional growth and exports and making advertising an even stronger asset for post-Brexit Britain.”
Stephen Woodford – Advertising Association Chief Executive.