The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

How to prevent digital pollution: Digital Detox launches The Green Report

/ June 10th 2020
Exports and International Trade

Humanity-led digital product agency, Digital Detox, have launched The Green Report, a product to help tackle climate change when it comes to sustainability in IT.

Designed to educate and propose tangible solutions to cut digital pollution, it serves as a support for business leaders in understanding the impact of their products, services, processes and behaviours.

With their first global client reporting 79,000kg carbon and ~$1million opex saved, this unique formula works to reduce carbon emissions across the four key areas: cloud, code, culture and customers. Carbon is saved across both Scope 2 and 3 emissions, the report helps to educate and motivate teams, all whilst playing a role in the all important CSR task.

The aim of The Green Report is not to demonise digital or to advise companies to build less, but to make digital processes better, smarter and more efficient. It has raised awareness of the danger of digital pollution, whilst providing tangible and trackable recommendations to positively impact the environment. In turn, this often saves cash, too.

With the Green Report Taster available for those who want a flavour of what their role in digital sustainability could be, through to more bespoke options targeted at all or some of the Four C’s, The Green Report is available now.

For more information, reach out here.