The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

National Data Strategy Call For Evidence

Consultation Responses

The Government’s National Data Strategy Call for Evidence closed on 14 July 2019. You can find a copy of our response by entering your details into the box on the right hand side.

Data-driven advertising is a vibrant and successful sector delivering brand value and powering a significant proportion of the UK’s digital and creative economy. Advertising is the primary tool to monetise content online and is therefore essential for a free and open web. Ad-funded business models support the development and provision of digital services, content, and apps.

The Advertising Association and its members are committed to supporting Government’s national data strategy, through continuing to develop effective self-regulatory solutions to provide an environment that facilities innovative uses of data with high levels of transparency and trust.

Download National Data Strategy Call for Evidence
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