The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Online Harms White Paper Consultation Response

Consultation Responses

The Online Harms White Paper consultation closed on Monday 1 July 2019. You can download our submission by entering your email address into the box on the right hand side of this page.

The UK is consulting on a wholly novel framework to address Online Harms. It is therefore important that any decision is not taken lightly, as it has the potential to set international precedent. This must be done in a careful and considered manner.

We believe that the Government’s approach to online harms should be carefully balanced with industry action and self-regulatory approaches especially where the industry, consumer and policy objectives are aligned. To that end, industry has committed to supporting the ASA’s 5-year strategy: More Impact Online through reinforcing the fact that there are routes to recourse, and separately, reinforcing data privacy and rights, which are in the remit of the ICO.

We support the case for improving digital literacy which we believe will help keep people safe online and we hope that the Government can do more to support Media Smart.

Download Online Harms White Paper Consultation Response
Related Resources View More