In October the Government published their Green Paper on their Internet Safety Strategy. It was a Conservative manifesto commitment to “make Britain is the safest place in the world to be online”.
Firstly, we wholeheartedly share the Government’s ambition to make the UK the best and safest place to be online and we, of course, want the country to represent a gold standard in digital for others to admire, follow and emulate and ensure that the UK retains its leading role in e-commerce and digital advertising.
We also welcome Government’s acknowledgement that the best results can be achieved by working in partnership with industry. Self-regulation is a crucial element in the UK’s leadership in digital advertising. The industry is committed to maintaining an effective self-regulatory system and is currently in discussions to ensure its sustainable funding.
Our comments focus specifically on sections of the Green Paper that directly refer to the advertising and marketing communications sector:
• Industry initiatives to tackle advertising misplacement (Section 5.4)
• Our priorities for the post-Brexit data protection regulatory framework (Section 5.5)
• Industry initiatives to support children’s digital literacy (Section 7.2)