The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Preparing for No-deal Brexit: Temporary Exports

/ September 23rd 2019 / Konrad Shek
Brexit EU Activities


As things stand, there is still a high risk that the UK will leave the EU on 31 October 2019 without a deal.

Temporarily moving high value equipment for filming on site or taking promotional material for a trade show from the UK to another country is considered a temporary export. At the moment there is no restriction on the temporary export of goods within the EU, unless it belongs to a controlled or sensitive category group. But after the UK leaves the EU, this may no longer be the case.

Temporary Exports

This advice applies to anyone needing to temporarily export goods from the UK for business reasons above a certain value such as

  • Commercial samples to show at trade fairs or sales meetings
  • Publicity materials
  • Recorded film and audio
  • Professional equipment you need for work like laptops, cameras or sound equipment
  • Goods for educational, scientific or cultural purposes
  • Personal effects and sporting goods

Most countries around the world have a limit on the value of goods you can bring in for free. Hence, applying for an ATA Carnet maybe the best route for you to temporarily export your goods. Without an ATA Carnet, it would be necessary to go through each country’s customs procedures and may require lodging a temporary import bond.

ATA Carnets are usable in 78 countries and allow movement of the goods shown on the Carnet as many times as required within a 12-month period to any destination applied for. Note that goods being sent to Taiwan require a Taiwan Carnet.

Each country has its own rules about what goods you can bring in with an ATA Carnet so please check with the issuer in the country you’re exporting to.

ATA Carnet

You can apply for an ATA Carnet either online or by post. If you’re using a freight forwarder, they will usually fill this in for you.

ATA carnets are issued by Chambers of Commerce or similar issuing associations that are approved by the customs authorities in the country where they operate.

In the UK ATA carnets for goods to be temporarily exported from the UK can be bought from the London Chamber of Commerce and Industry and its offices in:

the City of London


Hounslow (Middlesex)

They can also be bought from the following Chambers of Commerce:





Dorset (Poole)






Newcastle upon Tyne (Durham)






Thames Valley

Further Information

Regularly check the GOV.UK website for updates. If you need more information about your obligations and what you need to do to comply, we recommend seeking legal advice.

In the meantime, if you have any further questions, please email

Related Articles View More