The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Response to UK trade in services inquiry

Consultation Responses

The UK is the largest exporter of advertising services in Europe and advertising exports are now worth £6.9bn to the UK economy. We believe that when it comes to international trade the UK Government should identify and pursue offensive interests for the advertising industry, where appropriate, through a new trade liberalisation agenda that is balanced against the need to protect specific domestic defensive interests i.e. around broadcasting. You can download our submission to the International Trade’s Committee’s Inquiry on trade in services by submitting your details in the box on the right.

Download 'Response to UK trade in services inquiry'
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