The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Selling more advertising services internationally

/ February 19th 2018
Industrial Strategy Promote UK

The UK and London particularly is a global hub for creative advertising, media and digital tech services. We intend to keep it that way.

We have set up a “Promote UK” group, chaired by the IPA’s Director of Marketing, Janet Hull. This group comprises Department for International Trade officials and industry, including the IPA and some of its members, the APA and some of its members, MRS and IAB. We are working in partnership with the DIT to sustain the UK advertising sector’s global competitive advantage.

The objectives of the partnership are:

• To promote the UK as the global centre for advertising and marketing services.

• To boost exports of services and inward investment by driving business from international clients to UK businesses.

• To target the right markets, supported by Government resources.

Look out for more coming soon on our work with “Promote UK”

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