The Advertising Association promotes the rights, roles and responsibilities of advertising. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Front Foot is the UK advertising industry’s members’ network. Membership offers a range of exclusive benefits, from early access to Credos research to invitations to networking events. Front Foot members seek to collaboratively find solutions to the biggest issues facing advertising.

Become A Member

Members of our exclusive Front Foot network receive early access to Credos research, invitations to regular breakfast briefings and networking events, and receive the exclusive Front Foot Quarterly magazine. To apply for membership, click here.

The Advertising Association runs a number of events, from our annual agenda-setting LEAD conference to bespoke breakfast briefings. As of 2018 we are the official UK representative for the world’s biggest festival of creativity at the Cannes Lions.

Statement on the Cairncross Review Report

/ February 12th 2019
Online regulation

The Advertising Association represented the UK’s advertising industry as part of the Cairncross Review and totally supports the need for the long-term sustainability of quality independent journalism.

When it comes to the specifics of the online advertising market, we believe, as always, that any work in this area must be proportionate and evidence-based, ultimately to ensure that everyone in the advertising eco-system – advertiser, agency, media or tech company – makes the right contribution to help businesses and our economy grow.

The UK leads the world both in the quality of its journalism and as an innovative and highly developed digital advertising market and it’s in everyone’s interest to find the right long-term and relationships between to ensure both go from strength to strength.

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