It was reported in the Evening Standard on June 27 that following the introduction of new rules in February banning adverts for high fat, salt & sugar food and drink on the TfL estate, the organisation has now updated these regulations following confusion about what can and cannot now be advertised across its portfolio of sites.
Commenting on the announcement, Stephen Woodford, Chief Executive, Advertising Association said:
“Six out of 10 rules have had to be changed showing a blanket ‘one size fits all’ ban on HFSS advertising simply does not work in practice. These revisions cause additional confusion for industry, which is striving to comply with a poorly thought out and rushed policy.
“A number of the issues now rectified were pointed out by industry in the consultation period and could have been avoided had the Mayor of London accepted the offer from the UK advertising industry, particularly its out-of-home advertising sector, to work together on this issue.
“We remain open and ready to help find the best solution to address the issue of childhood obesity, while allowing businesses to advertise responsibly and, by doing so, contribute vital funding to TfL.”