The Advertising Association (AA) is, as ever, representing the interests of the UK advertising and creative industries at Cannes, partnering with some of the biggest brands in the world to showcase UK talent and innovation within the industry.
The AA and Microsoft got together yesterday over a Cannes terrace breakfast with friends and members including ISBA, the IAB, The Lighthouse Company, Amazon and Wavemaker, to name but a few. The topics ranged from how would you describe what you do in advertising to your granny, to the importance of creative hubs and ensuring the right talent both globally and domestically are welcomed and nurtured within our industry. The group also discussed that marketing needs to be better understood and better valued as a professional services business here in the UK, that we need to make diversity practical and real and that as an industry, we need to be reaching out to school leavers with apprentice schemes and not simply focusing on graduates.
Perhaps there’s a ‘UK Advertising’s Big Day’ on the horizon where all parts of our industry collaborate to create a fantastic showcase for school leavers as to why they should come and join one of the most exciting, vibrant and creative hubs in the world – UK Advertising. Watch this space!
Also on the AA agenda: Working with The Bridge and News UK to discuss how to promote trust in advertising among increasingly media-savvy consumers. Follow our Chief Executive Stephen Woodford or the AA itself on Twitter to stay abreast of all the ad-land news coming out of Cannes!